In fact, outside of these two verticals, a freemium model is only used by an average of 21% of companies. This isn’t anything new, or specific to Yammer: according to data gathered from GetApp, 33% of project management and collaboration apps use a freemium model. What Jennifer is describing in the above quote is a freemium model to push company-wide adoption and conversion. The free plan includes just the basics, so should the new user then want to introduce a more robust experience to their business peers, he will need to upgrade to either the three or five dollar per user per month paid plans.” “Yammer is designed in such a way that anyone can sign up for the basic service with their work e-mail, no fees or strings attached. Writing on Mashable, reporter Jennifer Van Grove made the company’s conversion tactics clear: Yammer’s rapid growth caused a stir in the tech press. No marketing required.Ī popular example of this app virality tactic was used by Yammer in 2010, rocketing its user base from 1 million to 5 million between 20. Trello and Asana aren’t particularly useful for individuals, so their product teams put extra effort into getting users to propagate the apps within their own organizations.
Trello and asana update#
The whole point of project management apps is to give teams a central place to collaborate, update project status and store information. These two apps are optimized for virality because they work best when teams collaborate around them.
If you’re looking to rapidly grow your user-base by optimizing your product, simply signing up to Trello and Asana will give you a masterclass.
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